US-CONNECT PROCESS
How the US-CONNECT sprint works
The sprint is built to give your leadership team a clear, disciplined decision frame around the US: data first, field validation second, and a board-level roadmap at the end.
1 • The Scan — Data & analysis
We start at the digital shelf: Amazon, Walmart and the underlying category structures. We read pricing bands, velocity signals, ratings and review dynamics to place your product inside the real US landscape.
Outcome: an initial readiness signal (Green / Yellow / Red) and a first view of white-space opportunities.
2 • Boots on the Ground — Field reality
Then we test the data in the real world: New York shelf checks, conversations with distributors, buyers and category experts. Where needed, we run early warm-contact tests to sense partner fit.
Outcome: a corrected, reality-checked view of the opportunity and the practical constraints.
3 • The Roadmap — Board-ready decision
Finally, we translate everything into a decision. We structure a 60–90 minute board session with entry scenarios, budget and timing bands, risk maps and a clear recommendation.
Outcome: a disciplined Go / No-Go / Pivot decision and a concrete next-step roadmap if you choose to proceed.